Most people know that Public Relations (PR) and Marketing are very connected and often collaborate on a project. This can be good or bad, depending on the project and the company involved. This article is for you if you are wondering if PR is part of the marketing team, or vice versa. Here’s the truth about PR and Marketing.
What You Need to Know
How do you define PR and Marketing? Let’s start with defining them.
According to the dictionary, “Public Relations” is “the practice of influencing public opinion and action regarding a person, product, or company.”
According to the dictionary, “Marketing” is “the activity and profession of offering goods or services to the public, chiefly by communication through various media, including PR.”
Interestingly enough, the two terms are often confused. There are many PR consultancies and firms that only use the term ‘Marketing.’ There are also many PR firms and firms that only use the term ‘Public Relations.’ The problem with this is that everyone is connected to it. It can be good and bad. It all depends on your business and your goals.
Here are some facts and guidelines to help you out.
PR and Marketing Explained
There is no one-size-fits-all definition of Marketing and PR. There is much conflict and debate. I’ll give you my experience and some PR best practices. The debate will affect the industry until it’s resolved.
PR is the practice of helping a company to reach its goals. It can be for profit or nonprofit. It can be public or private. It can be good or bad. It can be good or bad. RonnTorossian can use it to help a company or for bad reasons to hurt a company. That’s the nature of the beast.
- PR is generally proactive and focused on building up a positive public image. Marketing is generally reactive and focused on increasing sales.
- PR is the way to build credibility. Marketing is the way to get people to like, trust, and believe in your business.
- PR is the way to get your name out there. Marketing is generally the way to get people in your door.
- PR is geared toward pushing for more publicity. Marketing is geared toward pushing products and services.